The Development of an Iconic Brand

Land Rover continued to go from strength to strength and in 1967 merged with another manufacturer, Leyland. The latter had already acquired Triumph, so this merger created an extremely strong base for further production. However, the Leyland merger was just a hint of things to come as by 1968, there was another change on the horizon when the group joined the British Motor Corporation (BMC).

This meant that many of the leading British designs including Jaguar, Morris, and Austin along with Triumph and Rover were united. The following years saw the company continue to produce its now-iconic vehicle with many changes along the way, such as the introduction of an automatic transmission in 1985. In 1994, the Rover Group were purchased by BMW and in 2000, it was sold again to Ford. In the final move date, in 2008 both Rover and its sister company Jaguar were acquired by Tata Motors who committed to investing more in technology for both brands.

Land Rover Today

Although there have been many upgrades and improvements introduced over the years, the original concept for Land Rover remains intact today. In addition to their original vehicle model, further cars have been created, all with a similar concept: tough SUVs with the ability to handle driving on different terrains. These models include sporty versions of the Range Rover, as well as the Discovery, another model which has spawned many different trims. Land Rover is a manufacturer who remains distinct from the rest of the industry, providing vehicles which are not just robust and tough but luxurious inside too. Loved by many over the decades, Land Rover continues to attract new generations of drivers.